Mergers and acquisitions continue to be a strategy for companies to gain market share, acquire talent and expand offerings. For the decision-makers behind the scenes, however, it’s important to plan an effective communications strategy to guide the organization through planned change.
Mandy Arnold is the CEO of Gavin, a digitally minded public relations and marketing agency based in York and Harrisburg, Pennsylvania.
Mergers and acquisitions continue to be a strategy for companies to gain market share, acquire talent and expand offerings. For the decision-makers behind the scenes, however, it’s important to plan an effective communications strategy to guide the organization through planned change.