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Edward Hoffman is Senior Vice President at PadillaCRT and leads the Food + Beverage Practice.

Stories by Edward Hoffman

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Telling a Brand’s Story Has Never Been More Important (Food & Beverage PR) Mon., Mar. 25, 2019 The food industry is grappling with seismic shifts in how consumers eat and how quickly product must move. As brands navigate this changing environment, the importance of telling their story is greater than ever. Three key insights reveal how brand-building helps meet consumer expectations and sales goals.

•	Owning Your Health Story (Food & Beverage PR) Fri., Mar. 10, 2017 ‘Healthy’ has countless interpretations. Companies need to define what it means for their brand and tell their customers. Or risk having it defined for them.