Adam Ritchie is the owner of Adam Ritchie Brand Direction in Boston, where he helps brands grow, communicate and do the right thing. He is also the guitarist for The Lights Out.

Stories by Adam Ritchie

•	The Similarities Between PR Pros and Musicians (PR Commentary) Fri., Jul. 5, 2019 The goals and challenges of working at a PR agency and being a musician are more alike than most people realize.

•

Turning Digital Into the Edible (Food & Beverage PR) Mon., Mar. 13, 2017 When the product you’re promoting is something that can be downloaded, consumers have access to it immediately. But something’s been lost. On the other hand, pairing the product with a custom-made food item sets it apart and adds a new dimension to the brand experience.