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John Carter is president of Potomac Digital Group, a script to screen video production agency in Alexandria, VA.

Stories by John Carter

•	Retooling Video Ads for the Post-COVID Marketplace (PR Services) Thu., Nov. 18, 2021 How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.

•	What's Your Movie Trailer? (PR Services) Thu., Apr. 6, 2017 If you don’t expect to watch a movie without first seeing the trailer, why expect your customers to make buying decisions without experiencing your trailer? (1 reader comment)

•	Why and How Concept Video Gets ROI (PR Services) Thu., Mar. 16, 2017 Many successful businesses are still not using professionally scripted and produced video marketing content.