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Shel Lustig is president of MediaTracks Communications, a leading provider of audio and radio services for the public relations industry.

Stories by Shel Lustig

•	Tips for Working with Clients on a Radio Campaign (PR Services) Fri., Jan. 25, 2019 Seven steps PR agencies can take to achieve a successful and pain-free broadcast campaign.

•	Spring Cleaning: Decluttering Ineffective PR Strategies (PR Commentary) Tue., May 1, 2018 Now’s a great time to evaluate your marketing and PR game plan and initiate a vibrant restart.

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Radio Still Provides Big Bang for PR Buck (PR Services) Tue., Jul. 30, 2013 Radio's versatility, affordability and myriad environments can accommodate a range of messages, deliver a significant audience, convey a personal story, and do it all at a reasonable cost. Simply put, radio still provides a big bang for the buck.