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Bob Brody, a media consultant and essayist in Italy, is author of the memoir “Playing Catch with Strangers: A Family Guy (Reluctantly) Comes of Age.” His humor has appeared in The Atlantic, The New York Times and The Guardian, among other publications. He can be reached at [email protected] or on LinkedIn.

Stories by Bob Brody

•	Let's Stay in Touch in 2022 (PR Commentary) Fri., Jan. 14, 2022 Our relentless attempts at communication threaten to render us incommunicado. The push for planned obsolescence may come for us next.

•	Saving Shari (PR Commentary) Thu., Dec. 2, 2021 Our dear colleague Shari was dying. Luckily, our agency helped save her life.

•	I, Consultant: 10 Lessons Learned (PR Commentary) Fri., Oct. 15, 2021 Ten key lessons learned on the road from agency executive to full-time PR consultant.

•	Why Media Training—And Brevity In Interviews—Still Matter (Professional Development) Fri., Apr. 9, 2021 Years back, the Fox News Channel invited me on to talk about my blog, letterstomykids.org. The interview put to the test whether I actually practice what I preach when media-training clients.

•	13 Fun Pandemic Activities Any PR Pro Can Try At Home This Winter (PR Commentary) Fri., Feb. 12, 2021 So let me guess how you’re making out right about now as we plunge into February with Punxsutawney Phil predicting winter still has six weeks to go. Feeling Zoomed out?

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Here's What It Was Really Like To Work For The Legendary Howard Rubenstein (PR Commentary) Thu., Dec. 31, 2020 We who worked for Howard lived and died by his responses to our weekly reports. If his reaction was favorable, you felt entitled to resume breathing. Otherwise you operated on pins and needles until your hopes arose anew the following week.

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The Absolute Gospel About How To Crack The Code For PR In 2021 (And For All Time) (PR Commentary) Wed., Dec. 16, 2020 Now that I’ve practiced public relations full-time for nearly 30 years – and you know what they say practice makes – I’ve presumably picked up a lesson or two. So it’s time I shared some New Year’s resolutions that I make every year.

•	Working From Home in a Global Pandemic (PR Commentary) Mon., Jun. 29, 2020 As late arrivals to working remotely will soon recognize, the working-from-home lifestyle has plenty of pros and cons. (2 reader comments)

•	Seven Mistakes to Avoid When Editing Colleagues (PR Commentary) Tue., Jun. 23, 2020 Here are the seven biggest mistakes people make when they're editing work written by colleagues—and some smart ways to avoid them. (2 reader comments)

•	The World's Oldest PR Person Speaks Out (Professional Development) Tue., Dec. 31, 2019 Here, in an exclusive interview to help all of us in the profession usher in the new year with his unique perspective, is the world’s oldest PR person. (3 reader comments)

•	Questions Everyone Asks About Op-Eds (Content) Tue., Nov. 19, 2019 The top 12 questions—and answers—people most often ask regarding the ins and outs of publishing op-ed pieces. (1 reader comment)

•	Halloween Special: A Request For Proposals From The Devil (RFPs, RFIs and RFQs) Thu., Oct. 31, 2019 The Devil is encountering serious image problems. Hopes to reign supreme and once again corner the market on evil, fending off competition from the Kardashians. (2 reader comments)

•	Dads: A PR Plan (Reputation Mgmt.) Thu., Jun. 14, 2018 Fathers are drastically losing market share, particularly to mothers, but also to grandmothers and even to teenage babysitters and complete strangers.

•	The Media Contact Who Got Away (PR Commentary) Fri., Aug. 4, 2017 Every once in a while, a PR person gets to know a member of the media who develops into what we like to call a contact. Such was the case for me and Joe Rago. (2 reader comments)

•	Paper Boy For Life (PR Commentary) Thu., Apr. 13, 2017 Little did I realize when I started out as a paper boy in 1964 that I’d be doing much the same in my career all these years later.