Tara Reid is vice president of Havas Formula’s Chicago division.
| • | New Year, New PR Game(Marketing Communications) Fri., Jan. 11, 2019 Six resolutions that can help brands to assess their place in the market and chart a course for establishing stronger connections with target audiences in the new year. |
| • | Keys to Unlocking the Power of Celebrity for PR(Marketing Communications) Tue., Jan. 30, 2018
|
| • | Brand Lessons from the Chicago Cubs(Marketing Communications) Thu., Apr. 13, 2017
|
Celebrity endorsements remain a valuable opportunity to boost sales, loyalty and inspire consumer confidence, yet some guidelines are needed to determine if the star power of a celebrity partnership is truly right for your brand.
Brands, like sports teams, risk the possibility of fading away after a successful season. Here are several lessons brands can take from the Chicago Cubs on remaining innovative with a follow-up product launch or campaign.