Mia West has spent the last 15+ years helping brands like Petco, Electra Bikes and FTD bring to life scene-stealing media relations campaigns. She has also coached startups on how to get the most from their PR campaign and leverage campaign results to grow their business. Prior to joining Havas Formula, she lead the charge for West P.R, a boutique PR firm specializing in lifestyle brands, and is the former PR director for a division of a Procter & Gamble beauty.
| • | The Pitfalls of Marketing Tied to Environmental Activism(Environmental PR) Tue., Apr. 20, 2021
|
| • | How Being a Good Listener Leads to Growth(Beauty & Fashion PR) Fri., May 12, 2017
|
Being environmentally conscious is increasingly important to consumers. But before waving the sustainability banner, it is crucial to carefully weigh the risks vs. the rewards.
Beauty brands have continued to find success and growth — even in tough economic times — by actively listening to their consumer base and delivering on insights gleaned from this listening in meaningful ways.