Lisa K. Ross is President of rbb Communications.| • | Communicating Amid Coronavirus Concerns(Crisis Communications) Thu., Jan. 30, 2020
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| • | What Hoteliers Should Know About Mobile Bookings(Travel PR) Mon., Jun. 18, 2018
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| • | Why U.S. Hispanics Should be a Top Target for Hoteliers(Travel PR) Wed., Jul. 19, 2017
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Why the greatest threat surrounding the coronavirus outbreak is our tendency toward irrational fear.
Mobile is no longer a secondary source for communication and receiving information. Mobile technology continues to evolve and shape the customer journey, with most transactions now taking place primarily on mobile devices.
The U.S. Hispanic audience is now one of the largest leisure target niche groups, and presents strong marketing opportunities for hotel brands. But how can hoteliers tap into this powerful and growing consumer segment?