Stories by William J. Comcowich

•	Corporate PR, Marketing Campaigns Urge Americans to Vote (Public Affairs Commentary) Fri., Oct. 23, 2020 Communications professionals bear a responsibility to educate citizens about their voting rights as well as the importance of voting. (2 reader comments)

•	‘Infodemic’ of COVID-19 Fake News Hits Social Media (Social Media) Wed., Mar. 25, 2020 Fake news related to the coronavirus pandemic is everywhere online. Here’s how brands can respond.

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Why Organic Influencer Marketing Beats Sponsored Content (Influencer Marketing) Mon., Nov. 25, 2019 Influencer marketing remains one of the most popular digital marketing strategies today, but sponsored content has grown over-saturated and its cost has risen dramatically, leading many PR and marketing experts to pursue authentic, natural brand advocates who are excited to work with their favorite brand.

•	Hurricane Florence Highlights Need for Crisis Planning (Crisis Communications) Wed., Sep. 12, 2018 Hurricane Florence underscores the need for companies to implement a detailed crisis communications plan before disaster strikes.

•	The Imperative of Monitoring Fake News Websites (PR Commentary) Mon., Jul. 9, 2018 The fake news phenomenon underscores the importance for businesses and celebrities to monitor the web and catch misinformation about their brand before it spreads.

•	Why Outsource Media Monitoring and Measurement Services? (PR Services) Thu., Nov. 9, 2017 More than a dozen reasons why you should hire a professional media monitoring and measurement service as opposed to using your in-house PR staff. (1 reader comment)

•	Why and How PR Can Help the Dreamers’ Cause (PR Commentary) Thu., Sep. 14, 2017 A well-organized public relations and lobbying campaign can prevent a mass deportation of Dreamers from happening.