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Peter Vigliarolo is a Vice President of Padilla’s healthcare marketing practice and has more than 25 years of experience in pharma and medical communications.
The pharmaceutical industry has been slow to adopt social media campaigns into their media mix, but it’s time for this sector to finally recognize the innovative opportunities these platforms provide for educating and empowering patients in new ways.
The pharmaceutical industry has been slow to adopt social media campaigns into their media mix, but it’s time for this sector to finally recognize the innovative opportunities these platforms provide for educating and empowering patients in new ways.