Srikant Ramaswami is EVP, global and emerging markets, healthcare, rbb communications.Contact him at: [email protected].

Stories by Srikant Ramaswami

•	Communication’s Role in Addressing Mental Illness (Healthcare PR) Fri., Oct. 5, 2018 Six ways public relations can be crucial in reducing the stigma surrounding mental illness.

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Showing the Ties Between Emotion and Innovation (Healthcare PR) Wed., Oct. 25, 2017 New pharmaceuticals are often promoted based on their realized traits — personal health benefits, requiring less frequency, the elimination of specific side effects — but few drug companies emphasize how innovation in Rx development can establish an emotional connection with their customers by leveraging how a drug can change people’s behaviors or impact their lives beyond its mere tangible attribute.