Several services on the market today are promising companies that they can now do their own PR, but these fill-in-the-blanks solutions miss the mark on what a true public relations campaign can offer, and echo the oft-repeated truism that there’s no alternative for hiring a professional. (1 reader comment)
Limiting branding efforts for B2B clients to the trade press is a missed opportunity for communicators, who can often expand their outreach efforts with great success by leveraging consumer outlets as well.
Several services on the market today are promising companies that they can now do their own PR, but these fill-in-the-blanks solutions miss the mark on what a true public relations campaign can offer, and echo the oft-repeated truism that there’s no alternative for hiring a professional. (1 reader comment)