Karen Mazurkewich is the head of communications and marketing at MaRS Discovery District.
| • | Why Startups Should Invest in PR Early(Marketing Communications) Wed., Jul. 11, 2018
Startups often focus primarily on sales in the early days, which can put an unknown company on a dangerous path. On the other hand, early brand-building and media engagement efforts that lead to testimonials, reputation building and refined messaging is a process that can set startups apart from the competition. (3 reader comments) |
