Joshua Zeitz is senior Vice President in MWW’s corporate reputation practice and author of "Lincoln’s Boys: John Hay, John Nicolay, and the War for Lincoln’s Image" (Viking, February 2014).
| • | Making of a Presidential Reputation(Reputation Mgmt.) Tue., Mar. 4, 2014
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For those of us in the reputation business, there’s something to be learned from how historical figures and their advisors have crafted and in some cases manipulated public memory and legacy making.