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Paris Kissel is an account executive at LEVICK.

Stories by Paris Kissel

•	Burger King’s Latest PR Blunder (Crisis Communications) Wed., Apr. 10, 2019 Burger King drew negative public reaction after a recent ad campaign promoting a new burger was decried for its lack of cultural sensitivity.

•	When Lack of Context Leads to Catastrophe (Crisis Communications) Thu., Sep. 20, 2018 Sometimes, a well-intentioned campaign with a positive message can backfire when consumers’ first impressions fail to take the backstory into consideration.