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Amy Fisher is Senior Vice President of Technology at Padilla.

Stories by Amy Fisher

•	A Sustainability Guide for Technology Brands (Technology PR) Wed., Nov. 13, 2024 For technology companies, the role of sustainability communications goes beyond public relations or marketing. It’s articulating a brand’s vision while demonstrating transparency and building trust among stakeholders.

•	The Power of Data-Driven Storytelling (Technology PR) Tue., Nov. 14, 2023 How embracing data can allow public relations professionals to craft engaging narratives that cut through the noise.

•	Maintaining Brand Relevance in a Chaotic World (Technology PR) Fri., Nov. 12, 2021 Technology brands landed pandemic panic-buyers, but can they keep them?

•	Building Technology Thought Leaders, a Brand at a Time (Technology PR) Mon., Nov. 16, 2020 How technology brands can find and define their own compelling story.

•	Is Single-Channel Comms Bad for B2B Brands? (Technology PR) Thu., Nov. 21, 2019 How a multi-channel strategy can help you connect with buyers in the right place and at the right time.

•	When is a Tech Brand Not Just a Tech Brand? (Technology PR) Thu., Nov. 8, 2018 Best practices for tech companies selling into complex vertical industries. (1 reader comment)

•	Healthcare’s Challenger Brands (Healthcare PR) Tue., Oct. 23, 2018 Why brands in the medical device world require a different approach to marketing. (1 reader comment)