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Matthew Briggs is Senior Vice President of Healthcare at PAN.

Stories by Matthew Briggs

•	Pressure Testing Your Brand-to-Demand Strategy in an Election Cycle (Healthcare PR) Wed., Oct. 9, 2024 Why a rigorous commitment to listening is essential for healthcare marketers navigating a rapidly changing market in the face of an election cycle.

•	Storytelling in the Age of the Connected Customer (Healthcare PR) Wed., Oct. 24, 2018 How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand.