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Andrew Friedman is Managing Director of Crisis Communications at Orchestra.

Stories by Andrew Friedman

•	In Crisis Communications, a Growing Need to Blend Empathy With Expertise (Crisis Communications) Wed., Jul. 30, 2025 Across 15 years in journalism, a few in politics, and more than a decade leading crisis communications at Orchestra, the first half of 2025 was the busiest I’ve ever experienced.

•	The First Five Phone Calls of Crisis Communications (Crisis Communications) Tue., Jan. 14, 2020 Many companies will face a crisis, but many won’t have a communications plan in place when it hits. Namely, few will be able to answer this critical question: When a crisis occurs, who do you call first?

•	Dealing with the Unexpected (Crisis Communications) Wed., Jan. 30, 2019 In a crisis, plans are nice but often not in place. What then?