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Elizabeth Maxim is an Account Executive at Marketing Maven in Los Angeles.

Stories by Elizabeth Maxim

•	Rules of Engagement: Planning a Successful Press Trip (Media News) Fri., Jul. 24, 2015 Press trips remain enormously popular for the media and are a great way to win client coverage. However, plenty of things can go wrong.

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How PR Can Revive, Relaunch a Familiar Brand (Beauty & Fashion PR) Thu., Sep. 11, 2014 Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.