
Dustin Siggins is CEO of the publicity firm Proven Media Solutions and a business columnist. He was previously Director of Communications for a national trade association.
| • | The 30-Day Personal Branding Strategy(Branding) Fri., Oct. 24, 2025 |
| • | Why Hourly Pay in PR is Bad for Business(Agency Mgmt.) Tue., Sep. 2, 2025 |
| • | Building Workplace Alliances(Career Advice) Fri., Aug. 15, 2025 |
| • | Three Advantages to Running a PR firm in 2025(Leadership) Fri., Jun. 20, 2025 |
| • | Learning How to Speak to the C-Suite(Marketing Communications) Mon., Apr. 7, 2025 |
| • | Numbers Show PR Headed for Solid 2025(Agency Mgmt.) Wed., Feb. 12, 2025 |
| • | Three Stages to Securing—or Stopping—a Cabinet Nominee(Politics) Fri., Jan. 17, 2025 |
| • | Building the Trusted Storyline With PR-Hesitant Clients(Media Relations) Mon., Dec. 2, 2024 |
| • | Improving Processes to Create New Value(Marketing Communications) Fri., Oct. 4, 2024 |
| • | Defining Harris' National Brand(Presidential Election 2024) Fri., Aug. 9, 2024 |
| • | Don’t Rely on Needles in a Haystack for Media Coverage(Media Relations) Mon., Mar. 4, 2024 |
| • | How Do You Get Media for a 'Boring' Client?(Technology PR) Wed., Nov. 9, 2022 |
| • | How Surround-Sound Marketing Puts Your Brand Into Orbit(Marketing Communications) Mon., Mar. 7, 2022 |
| • | Great Campaigns Let Others Do the Bragging(PR Commentary) Fri., Jan. 21, 2022 |
| • | Brand Winners and Losers from Election 2020(PR Commentary) Tue., Nov. 17, 2020 |
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