Public Relations Experts Database

O'Dwyer's is your source for finding PR & communications pros with expertise in an incredibly diverse array of specialties.

Dustin Siggins is CEO of the publicity firm Proven Media Solutions and a business columnist. He was previously Director of Communications for a national trade association.

Stories by Dustin Siggins

•	The 30-Day Personal Branding Strategy (Branding) Fri., Oct. 24, 2025 How to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days.

•	Why Hourly Pay in PR is Bad for Business (Agency Mgmt.) Tue., Sep. 2, 2025 Public relations success has never been about effort; it’s about results. If you’re still charging by the hour, you might be losing money and talent.

•	Building Workplace Alliances (Career Advice) Fri., Aug. 15, 2025 The importance of building a network of internal allies who can advocate on your behalf.

•	Three Advantages to Running a PR firm in 2025 (Leadership) Fri., Jun. 20, 2025 Despite claims to the contrary, several current market realities are actually good for the public relations industry.

•	Learning How to Speak to the C-Suite (Marketing Communications) Mon., Apr. 7, 2025 Communicating the value of public relations to the C-Suite means doing much more than simply talking about communications.

•	Numbers Show PR Headed for Solid 2025 (Agency Mgmt.) Wed., Feb. 12, 2025 Despite headlines to the contrary, a series of recent reports suggest that the U.S. economy will be strong this year, indicating increased investment in the communications sector.

•	Three Stages to Securing—or Stopping—a Cabinet Nominee (Politics) Fri., Jan. 17, 2025 Why the messaging campaigns behind Senate confirmation hearings are often more important than the strength of appointees’ resumés.

•	Building the Trusted Storyline With PR-Hesitant Clients (Media Relations) Mon., Dec. 2, 2024 The most important story public relations professionals can tell involves explaining the importance and process of PR with the clients whose brands we represent.

•	Improving Processes to Create New Value (Marketing Communications) Fri., Oct. 4, 2024 In-house communications teams are strapped. Here’s how vendors can add more value than ever before.

•	Defining Harris' National Brand (Presidential Election 2024) Fri., Aug. 9, 2024 With less than 90 days before the election, many PR challenges and opportunities await Vice President Kamala Harris as she seeks to define a White House-winning brand in the minds of voters.

•	Don’t Rely on Needles in a Haystack for Media Coverage (Media Relations) Mon., Mar. 4, 2024 The art of capturing the attention of the right journalist with the right pitch.

•	How Do You Get Media for a 'Boring' Client? (Technology PR) Wed., Nov. 9, 2022 Nobody is boring to the right people. Just put the right story and message in front of the right audiences.

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How Surround-Sound Marketing Puts Your Brand Into Orbit (Marketing Communications) Mon., Mar. 7, 2022 How one marketing method can get your brand off the ground with the media, ensure your company’s sustainable growth and expand the breadth and impact of media coverage, relationships and other key objectives.

•	Great Campaigns Let Others Do the Bragging (PR Commentary) Fri., Jan. 21, 2022 In the Internet age, nobody can tell your story better than your third-party supporters.

•	Brand Winners and Losers from Election 2020 (PR Commentary) Tue., Nov. 17, 2020 Two weeks after the 2020 presidential election, several brand winners and several brand busts have clearly been established. (1 reader comment)

  

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