Dustin Siggins is CEO of the publicity firm Proven Media Solutions and a business columnist. He was previously Director of Communications for a national trade association.
| • | Value vs. Vanity: Metrics that Matter for Earned Media(PR Measurement & Analytics) Wed., Aug. 19, 2020
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| • | Are Impressions a Worthwhile Metric of Success?(Marketing Communications) Mon., Mar. 2, 2020
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| • | It’s Time to Burst the College Debt Bubble(Education PR) Tue., Sep. 17, 2019
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Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.
Two trends that are making PR harder, and four ways to deal with them.
Why the admissions scandal offers community colleges’ best PR opportunity since The Great Recession.