Dustin Siggins is CEO of the publicity firm Proven Media Solutions and a business columnist. He was previously Director of Communications for a national trade association.
| • | Great Campaigns Let Others Do the Bragging(PR Commentary) Fri., Jan. 21, 2022
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| • | Brand Winners and Losers from Election 2020(PR Commentary) Tue., Nov. 17, 2020
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| • | Value vs. Vanity: Metrics that Matter for Earned Media(PR Measurement & Analytics) Wed., Aug. 19, 2020
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| • | Are Impressions a Worthwhile Metric of Success?(Marketing Communications) Mon., Mar. 2, 2020
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| • | It’s Time to Burst the College Debt Bubble(Education PR) Tue., Sep. 17, 2019
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In the Internet age, nobody can tell your story better than your third-party supporters.
Two weeks after the 2020 presidential election, several brand winners and several brand busts have clearly been established. (1 reader comment)
Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.
Why the admissions scandal offers community colleges’ best PR opportunity since The Great Recession.