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Robert Schooling is Founder and President of Reservoir Communications Group. He was formerly Chief Advocacy and Alliance Development Officer for WellPoint, Inc. (now Anthem, Inc.), and President, Americas for APCO Worldwide.

Stories by Robert Schooling

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Communicating the Value of Next Generation Therapies (Healthcare PR) Thu., Oct. 24, 2019 Making the case for value, especially in an environment as complex as healthcare, is imperative. But in an era of personalized medicine and historic innovation, justifying and communicating the value of health innovation comes with especially high stakes.