Adrienne Jordan is a freelance travel and lifestyle writer based in New York. She has contributed to publications such as USA Today, The Washington Times, and Just Luxe.
| • | Tech Advances in Stylish Travel Gear(Beauty & Fashion PR) Tue., Sep. 19, 2017
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| • | How Kids Shape Travel, Vacation Decisions(Travel PR) Thu., Jul. 6, 2017
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| • | Finance Firms Navigate New Regulations(Financial PR & Investor Relations) Thu., May 11, 2017
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| • | Tech Firms Focus on Social Media, Content Creation(Technology PR) Mon., May 8, 2017
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| • | Fashion and Tech Grow Hand in Hand(Beauty & Fashion PR) Thu., Sep. 8, 2016 The intersection of technology and fashion, as evidenced by sustainable and eco-friendly materials and the booming markets of e-commerce and online shopping in the fashion design and luggage industries, illustrate how technological advances are now working at the forefront of what’s new and what’s hot. |
| • | What Regions Will Dominate Tomorrow's PR markets?(International) Thu., Jun. 2, 2016 Media fragmentation, strong growth in emerging markets and recovering ad budgets have driven revenue growth for global PR agencies. So how do global PR firms choose where to operate, and which areas of the world are growing fastest for PR right now? |
| • | Finance Firms Focus on Media Relationships, Impact(Financial PR & Investor Relations) Thu., May 19, 2016 The top PR firms in the finance industry have achieved their standing by focusing on business impact, as well as cultivating media relationships. |
| • | Tech PR Agencies Disrupt Traditional Growth Model(Technology PR) Wed., May 18, 2016 The top 10 firms ranked by O’Dwyer’s that specialize in technology brought in more than $240 million in net fees in 2015, charting historic growth amid market volatility and seemingly constant evolution within the industry. |
| • | How Hotels Are Staying Ahead of the Food & Beverage Game(Food & Beverage PR) Mon., Mar. 7, 2016 Travelers today are eager to connect with destinations through food. The result? Hotels are now offering innovative programs that are propelling the hospitality industry to new culinary heights. |
| • | Ethical Issues Move Needle for Fashion Consumers(Beauty & Fashion PR) Fri., Sep. 12, 2014 Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream. |
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Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
Online surveys and review sites show that adults are no longer the lone determining authorities of vacation planning. Popular websites and platforms are now beginning to survey kids in order to gather statistics from this demographic as it relates to family travel.
PR firms working in the finance industry are netting historic fees, yet find themselves besieged by changes affecting everything from fiduciary regulations to a reallocation of assets, all to an increased demand for digital offerings that consumers now expect when utilizing financial services.
Several of the top tech PR firms weigh in on their strategies for growth and where they see the tech industry headed in the not-too-distant future.