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Matthew Beaton is a PR consultant and founder of Beaton PR, which works with law, finance and tech firms. He is based in New York City.

•	Rethinking Corporate Apologies (Corporate Communications) Thu., Feb. 20, 2020 The slightest misstep in today’s social-media-driven culture can push companies into crisis mode – issuing knee-jerk public apologies that can cheapen genuine expressions of contrition down the road.