Stories by David Ritchey

•	The Practice of Good Personal PR (PR Commentary) Thu., May 4, 2017 We readily point fingers at the shortcomings and public crises of others, but how well are we apprised to our own personal public relations blunders?

•	The Importance of Truth in Public Relations (Professional Development) Tue., Jan. 31, 2017 As public relations professionals, we must work diligently, to tell the truth, even in cases when the client makes it difficult for us to do so. (2 reader comments)

•	The Globalization of Public Relations (Multicultural PR) Fri., May 27, 2016 Agencies wanting international reach need to hire people who speak other languages and have some knowledge of customs in other countries.

•	Are We Serving Our Clients? (Professional Development) Thu., Apr. 28, 2016 Working in PR isn’t the same as working in a restaurant, but both are service industries that require trust and a degree of collaboration between clients and the professionals hired for the task at hand.

•	Media Relations Across the Pond (International) Mon., Sep. 22, 2014 A few years ago in London, England, I heard a lecture by the CEO of a large public relations organization. When he finished, he took me aside and said, "Now, tell me what is this 'evaluation' that you Yanks do?"