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Chris Rosica is President and Chief Executive Officer of New Jersey-based Rosica Communications, a PR & crisis communication agency specializing in healthcare, education, non profits & other industries.

Stories by Chris Rosica

•	How Do You Build Thought Leadership? (Thought Leadership) Mon., Nov. 17, 2025 Discover how balancing individual expertise with organizational storytelling can amplify credibility, attract opportunity, and position your brand as a leader in its field.

•	The Evolution of Crisis Communications (Crisis Communications) Thu., Sep. 25, 2025 Discover how crisis communications has evolved and why proactive storytelling, digital strategy, and internal alignment are now essential to protecting reputation in a 24/7 media landscape.

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Winning PR and Digital Marketing Strategies That Deliver Optimal ROI (Artificial intelligence) Wed., Jul. 2, 2025 Uncover how top brands harness AI, amplify thought leadership, and future-proof their brand using integrated PR and digital marketing strategies that actually move the ROI needle. And don’t miss the game-changing tool redefining thought leadership measurement.

•	Five Imperatives for Using AI to Create Social Media Content (Artificial intelligence) Fri., Apr. 4, 2025 Here's my primer for adding AI-generated content to your social media efforts while preserving authenticity, trust, and audience connection.

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Emerging Trends in Healthcare PR and Marketing (Healthcare PR) Mon., Mar. 31, 2025 As healthcare PR, crisis communications, and digital marketing continues to evolve, marketing and PR strategies must keep up with shifting patient expectations, emerging digital trends, and the rapid integration of artificial intelligence.

•	How Smart Nonprofits are Using Instagram in 2023 (Social Media) Thu., Apr. 13, 2023 Social media provides an important opportunity for nonprofits to promote and protect their brands and reputations – and stand apart from the (ever-increasing) competition.

•	How Netflix Should Handle the Password-Sharing Controversy (Media Relations) Thu., Feb. 9, 2023 The social media response surrounding Netflix's changes to its password-sharing policy can serve as an object lesson on why companies need to be careful about what and how they communicate online.

•	7 Essential Internal Coronavirus Communications Practices (PR Commentary) Thu., Mar. 26, 2020 Regardless of industry, the following are proven internal communication strategies to consider during this tumultuous and stressful time—and beyond.

•	Best Practices for Coronavirus Communications & Preparedness (Crisis Communications) Mon., Mar. 16, 2020 With the COVID-19 pandemic, it is vital to maintain open, transparent communication with your stakeholders and the community. (1 reader comment)