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Erika Kauffman is Executive Vice President and General Manager at 5W, and
heads the company's health practice.

Stories by Erika Kauffman

•	How Digital Changed Communications Measurement (PR Measurement & Analytics) Fri., May 22, 2015 Digitalization has provoked continuous changes in what and how PR pros analyze and measure — and nowhere has this measurement proven more valuable than in social media.

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Brands Have a Field Day With Fantasy Football (Entertainment & Sports PR) Mon., Dec. 22, 2014 There’s no denying that people love fantasy football. The pastime’s popularity has exploded in recent years, and the cultural fixture is now even the backdrop for a sitcom. Here’s what PR pros can do to connect with this growing market.

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How Urgent Cares Changed the Health Conversation (Healthcare PR) Thu., Oct. 2, 2014 Changes in the national healthcare landscape have led to a surge in urgent care centers. Communicators working in the health industry would be wise to pay attention to the messages being crafted in these spaces, as well as new challenges and opportunities that have arisen.