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Curtis Zimmerman is Co-Founder of The Zimmerman Agency in Tallahassee, FL.

Stories by Curtis Zimmerman

•	The Struggle of Adapting to Constant Change (Travel & Tourism PR) Thu., Jul. 21, 2022 The staggering speed at which things change today is now faster than anything we’ve witnessed in history, leaving us to constantly ponder this paradox: What happens after what comes next?

•	Revenue's Relevance in the Public Relations Plan (Data) Tue., Jul. 6, 2021 The communications industry is often so caught up in the role of measurement that it loses sight of arguably the most important component in the measurement mix—the client’s bottom line.

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What’s Next for Travel Public Relations? (Travel & Tourism PR) Mon., Jul. 27, 2020 Uncertainty has characterized today’s travel environment. But if the last few months have taught us anything, it’s that clients are looking to marketing partners to provide more of a “whatever it takes” content marketing approach, one that makes relevant connections with audiences and influences the decision that results in a meaningful conversion.