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D.J. Jordan is a Vice President with The Pinkston Group.

Stories by D.J. Jordan

•	Value vs. Vanity: Metrics that Matter for Earned Media (PR Measurement & Analytics) Wed., Aug. 19, 2020 Clients often want press—even if it’s not the right press. PR professionals must have the ethics and wisdom to help clients get value-based placements, not placements that simply look good.