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John Bianchi is a Vice President at Finn Partners.

Stories by John Bianchi

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To Save Vital Research, Scientists Must Become Better Storytellers (Healthcare PR) Fri., Feb. 7, 2025 The Trump administration’s recent proposals to slash potentially life-saving research are a reminder of the importance of science advocates to communicate the value of their work in terms that everyone can understand.

•	The Second Pandemic: Poor Communication (Healthcare PR) Thu., May 26, 2022 Scientists and the professionals who communicate on their behalf play a vital role in restoring an unforeseen casualty of the COVID-19 pandemic: the truth.

•	In Crises, Health Sector Clients Need to Act (Healthcare PR) Tue., Oct. 6, 2020 Crises have a way of revealing character, and the twin 2020 crises of systemic racism and the COVID-19 pandemic have demanded that companies take action. (1 reader comment)

•	Digital Turns the Tables on Influence (Healthcare PR) Mon., Oct. 22, 2018 Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.