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Sabrina Horn is Managing Director of Finn Partners’ Technology Practice.

Stories by Sabrina Horn

•	Getting PR Off the Desert Island (Technology PR) Tue., Nov. 21, 2017 Getting out of our comfort zones and becoming integrated within a broader, multi-dimensional mix of communications channels and media is vital for PR’s continued success in the tech landscape. (1 reader comment)

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Transforming Established Brands in the Digital Age (Technology PR) Mon., Nov. 10, 2014 While creating a brand from scratch has its own set of difficulties, transforming a vintage brand is more complicated and requires a delicate touch and an understanding of how to carefully navigate a company’s complexities and culture.