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Lucy Siegel is president & CEO, Bridge Global Strategies, New York.

Stories by Lucy Siegel

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Would PR by Any Other Name Smell Sweeter? (Public Relations) Wed., Nov. 12, 2014 The majority of top agencies don't call themselves "PR agencies" any more, not due to the negative perception of PR as spin, but because many potential clients don't know that PR firms provide services that weren't previously defined as PR.