Gil Bashe is managing partner, chair, global health, FINN Partners. He is also an advisor to the Galien Foundation, DTRA.org and Newtopia; Health Tech World and Medika Life correspondent; and a digital health influencer.
| • | Head, Heart and Gut in the Age of Intelligent Machines(Artificial intelligence) Tue., Feb. 10, 2026
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| • | Crisis As Strategy: Why Reputation Is the Path to Resolution(Crisis Communications) Tue., Jan. 6, 2026
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| • | Purpose Isn't a Luxury—It's a Growth Engine(Healthcare PR) Mon., Oct. 27, 2025
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| • | Crisis in a Click: What Communicators Must Learn from a Kiss Cam(Crisis Communications) Fri., Aug. 1, 2025
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| • | Weathering the Storm: Why Climate Resilience is a Corporate Communications Imperative(Environmental PR) Mon., Jul. 7, 2025
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| • | The Insurance Shell Game(Healthcare PR) Tue., Jun. 24, 2025
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| • | Omnichannel Minds in a Fragmented World(Healthcare PR) Fri., Jan. 24, 2025
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| • | A Shock to the U.S. Health Industry(Healthcare PR) Fri., Dec. 13, 2024
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| • | COP Summits: Milestones on the Path to Climate Justice(Environmental, Social & Governance) Thu., Aug. 22, 2024
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| • | The Slippery Slope from Misinformation to Disinformation(Disinformation) Thu., Jan. 11, 2024
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| • | The Second Pandemic: Poor Communication(Healthcare PR) Thu., May 26, 2022
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| • | Restoring Environmental Health Is the Ultimate Collaborative Test(Environmental, Social & Governance) Mon., Jul. 19, 2021
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| • | Verdicts Come in Clicks in the Court of Public Opinion(Crisis Communications) Wed., Jan. 8, 2020
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| • | Fragmentation is No Anomaly — It’s Business as Usual(Healthcare PR) Fri., Oct. 4, 2019
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| • | Why the Art of Crisis Has Gotten Personal(Crisis Communications) Tue., Jan. 15, 2019
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Artificial intelligence is playing an increased role in the communication and marketing sectors. This technology will strengthen agencies’ performances, but it will never replace the creativity and ingenuity that only people provide.
The climate events that we increasingly face are signals that the systems we rely on—transportation, energy, health, supply chains—are getting more vulnerable. Resilience begins with corporate responsibility. Communication bridges policy, purpose and public trust.
How the illusion of savings in the health insurance industry shifts the real cost to patients—and erodes public trust.
The public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.
With the clock ticking louder and louder, counting down to irreversible climate disaster, do we have the appetite or time to avoid incremental resolution?
Scientists and the professionals who communicate on their behalf play a vital role in restoring an unforeseen casualty of the COVID-19 pandemic: the truth.
Environmental and health PR pros must unite, blending our skill sets into one, new public health communications discipline that drives a broader, united effort.
From the Hallmark Channel to Boeing to the halls of power, we witnessed scandals in 2019 that put crisis communications professionals to work and put several American institutions to the test.
Communicators’ ability to navigate the organized chaos that characterizes today’s health ecosystem is crucial to patient outcomes and client success.
An accelerated digital news cycle, often short on facts, requires a responsive and attentive crisis management approach that’s capable of monitoring and engaging across media channels in seconds as opposed to days or even hours. (2 reader comments)