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Gil Bashe is managing partner, chair, global health, FINN Partners. He is also an advisor to the Galien Foundation, DTRA.org and Newtopia; Health Tech World and Medika Life correspondent; and a digital health influencer.

Stories by Gil Bashe

•	Purpose Isn't a Luxury—It's a Growth Engine (Healthcare PR) Mon., Oct. 27, 2025 How purpose-driven communications strengthens reputation, rallies stakeholders and builds value during economically turbulent times.

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Crisis in a Click: What Communicators Must Learn from a Kiss Cam (Crisis Communications) Fri., Aug. 1, 2025 The Coldplay Kiss Cam saga isn’t just pop culture—it’s a masterclass in how communication leaders must guide the C-suite through visibility, vulnerability, and the velocity of the omnichannel world.

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Weathering the Storm: Why Climate Resilience is a Corporate Communications Imperative (Environmental PR) Mon., Jul. 7, 2025 The climate events that we increasingly face are signals that the systems we rely on—transportation, energy, health, supply chains—are getting more vulnerable. Resilience begins with corporate responsibility. Communication bridges policy, purpose and public trust.

•	The Insurance Shell Game (Healthcare PR) Tue., Jun. 24, 2025 How the illusion of savings in the health insurance industry shifts the real cost to patients—and erodes public trust.

•	Omnichannel Minds in a Fragmented World (Healthcare PR) Fri., Jan. 24, 2025 Our dynamic, integrated information landscape demands an interconnected strategy that allows health communicators to amplify important messages and connect with audiences in efficient and meaningful ways.

•	A Shock to the U.S. Health Industry (Healthcare PR) Fri., Dec. 13, 2024 The public sentiment surrounding the tragic murder of UnitedHealthcare CEO Brian Thompson reveals the deep-seated resentment the American public harbors toward a health system they feel has abandoned them.

•	COP Summits: Milestones on the Path to Climate Justice (Environmental, Social & Governance) Thu., Aug. 22, 2024 With the clock ticking louder and louder, counting down to irreversible climate disaster, do we have the appetite or time to avoid incremental resolution?

•	The Slippery Slope from Misinformation to Disinformation (Disinformation) Thu., Jan. 11, 2024 As the flow of false or inaccurate information accelerates in our society, the societal stakes around truth and trust are higher now than ever.

•	The Second Pandemic: Poor Communication (Healthcare PR) Thu., May 26, 2022 Scientists and the professionals who communicate on their behalf play a vital role in restoring an unforeseen casualty of the COVID-19 pandemic: the truth.

•	Restoring Environmental Health Is the Ultimate Collaborative Test (Environmental, Social & Governance) Mon., Jul. 19, 2021 Environmental and health PR pros must unite, blending our skill sets into one, new public health communications discipline that drives a broader, united effort.

•	Verdicts Come in Clicks in the Court of Public Opinion (Crisis Communications) Wed., Jan. 8, 2020 From the Hallmark Channel to Boeing to the halls of power, we witnessed scandals in 2019 that put crisis communications professionals to work and put several American institutions to the test.

•	Fragmentation is No Anomaly — It’s Business as Usual (Healthcare PR) Fri., Oct. 4, 2019 Communicators’ ability to navigate the organized chaos that characterizes today’s health ecosystem is crucial to patient outcomes and client success.

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Why the Art of Crisis Has Gotten Personal (Crisis Communications) Tue., Jan. 15, 2019 An accelerated digital news cycle, often short on facts, requires a responsive and attentive crisis management approach that’s capable of monitoring and engaging across media channels in seconds as opposed to days or even hours. (2 reader comments)

•	Digital Turns the Tables on Influence (Healthcare PR) Mon., Oct. 22, 2018 Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.