Gil Bashe is managing partner, chair, global health, FINN Partners. He is also an advisor to the Galien Foundation, DTRA.org and Newtopia; Health Tech World and Medika Life correspondent; and a digital health influencer.
| • | Why the Art of Crisis Has Gotten Personal(Crisis Communications) Tue., Jan. 15, 2019
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| • | Digital Turns the Tables on Influence(Healthcare PR) Mon., Oct. 22, 2018
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An accelerated digital news cycle, often short on facts, requires a responsive and attentive crisis management approach that’s capable of monitoring and engaging across media channels in seconds as opposed to days or even hours. (2 reader comments)
Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.