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Guy Murrel is Co-Founder and Principal in charge of strategic messaging at Catapult PR-IR.

Stories by Guy Murrel

•	Strategic Narrative Marketing: An Introduction (Marketing Communications) Wed., Jun. 1, 2016 A new, higher-level approach to messaging that goes beyond storytelling and provides a strategic narrative that guides all forms of marketing. (1 reader comment)

•	Want To Tell Stories? Offer a Strategic Narrative (Technology PR) Tue., Dec. 2, 2014 The challenge with traditional positioning and messaging approaches for tech companies is simple: it’s often too inward and self-centered.