Chan Desai is an account manager and strategist at Otter PR.
Ideally, virtual personas provide a connection to your customers and give you a chance to think through how you can serve them better. Unfortunately, leaning too heavily on a virtual persona can create a disconnect between you and your audience.
Ideally, virtual personas provide a connection to your customers and give you a chance to think through how you can serve them better. Unfortunately, leaning too heavily on a virtual persona can create a disconnect between you and your audience.