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Amy Terpeluk is Managing Partner at Finn Partners.

Stories by Amy Terpeluk

•	Harnessing The Power of Pop Culture as a Force for Good (Entertainment PR) Fri., Nov. 14, 2025 Pop culture has always shaped what we wear, say and buy. It’s time for it to shape what we do for one another.

•	How to 'Speak' Purpose without Rocking the Boat: Six Smart Tips (CSR - Corp. Social Responsibility) Wed., Jul. 31, 2024 Yesterday was yesterday, purpose and social impact has a new role to play in business strategy.

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The Shifting Landscape of Brand Purpose: Unveiling Consumer Priorities (CSR - Corp. Social Responsibility) Wed., Dec. 13, 2023 Not all pressing issues require corporate voice! Brand stewards must must ask why and when their brands should engage, or if they need to engage on a particular issue at all.

•	Philanthropic Ventures Take Center Stage (CSR - Corp. Social Responsibility) Tue., May 16, 2023 Nonprofits and philanthropists have a unique opportunity to take ownership of conversations surrounding pressing social issues.

•	Building Corporate Reputation in a Tumultuous Economy (CSR - Corp. Social Responsibility) Thu., Mar. 9, 2023 A renewed focus on “the business of the business” means CSR initiatives must be essential in building corporate brand equity—and the bottom line.

•	The Power of Coalitions: Catalysts for Change (PR Commentary) Mon., Dec. 5, 2022 When your goal is bolstering corporate reputation and making a difference in communities that your organization touches, forming a team to tackle complex issues can be the most advantageous and meaningful way to go.

•	Corporate Reputation, Trust and Social Good: Practical Steps for Any Business (ESG) Wed., Oct. 19, 2022 Here's how communications professionals can counsel their clients to strengthen the "trust factor" of their corporate reputations.

•	Self-Evaluation and Commitment: Keys to Corporate Reputation (PR Commentary) Tue., Sep. 13, 2022 Everyone is doing some degree of reputational communications around purpose and social impact challenges. When everyone is doing it, how can you distinguish yourself?

•	Focusing on the Positive in a Negative World (PR Commentary) Thu., Aug. 4, 2022 How can communicators manage the constant bombardment of negativity and believe that there’s a better tomorrow around the corner?