While a technological advance like the world’s first all-electric commuter aircraft is a guaranteed media draw, the real opportunity comes in shaping the narrative around the company that developed the aircraft, and equally as important, the impact of a novel technology on society.
While a technological advance like the world’s first all-electric commuter aircraft is a guaranteed media draw, the real opportunity comes in shaping the narrative around the company that developed the aircraft, and equally as important, the impact of a novel technology on society.