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Fern Lazar is Managing Partner and FINN Partners Global Health Practice Lead.

Stories by Fern Lazar

•	Mastering the J.P. Morgan Healthcare Conference (Healthcare PR) Wed., Oct. 22, 2025 A PR and IR playbook for navigating the world’s largest annual investor meeting for life sciences companies.

•	Navigating the Multigenerational Healthcare Landscape (Healthcare PR) Thu., Oct. 24, 2024 How communicators can leverage online information preferences to engage multigenerational health audiences.

•	The Essential Elements of Thought Leadership (Healthcare PR) Mon., Oct. 23, 2023 Five ways that successful thought leaders are made.

•	Patients Are Our North Star (Healthcare PR) Tue., Oct. 18, 2022 Patient-centered marketing is essential to organizational success.  It’s also the right thing to do.

•	Fragmentation is No Anomaly — It’s Business as Usual (Healthcare PR) Fri., Oct. 4, 2019 Communicators’ ability to navigate the organized chaos that characterizes today’s health ecosystem is crucial to patient outcomes and client success.