Matt George is a partner at Seven Letter.
Instead of looking at polls as a way to predict the future, communicators might be better off using them as a way to figure out where a candidate, company or organization is underperforming their potential, allowing them to adapt.
Instead of looking at polls as a way to predict the future, communicators might be better off using them as a way to figure out where a candidate, company or organization is underperforming their potential, allowing them to adapt.