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Kristina King is a vice president at FINN Partners.

Stories by Kristina King

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Empathy: The New Frontier of Business and Marketing (Financial PR & Investor Relations) Wed., Aug. 16, 2023 Why a human-centric approach is the touchstone today’s marketing industry desperately needs—and an imperative all businesses should embrace to boost customer engagement and loyalty, provide a better experience and build stronger, more meaningful connections.

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How to Make a Fintech Brand Stand Out From the Crowd (Financial PR & Investor Relations) Fri., Nov. 25, 2022 The challenge for brands at the crossroads of finance and technology is not defining what fintech means, but finding new ways to differentiate their brand from the stiff competition within the space.