Philanthropy Perceived as Reputation Laundering
Tue, Apr. 21, 2026
By Steve Barnes
The philanthropy sector appears to be losing its position on the moral high ground, according to the Global Risk Advisory Council’s Reputation Risk Index for Q1 2026.
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The philanthropy sector appears to be losing its position on the moral high ground, according to the Global Risk Advisory Council’s Reputation Risk Index for Q1 2026.
Continuing a trend that began last year, purpose-driven messaging is falling out of favor among communications pros working in our politically polarized environment, with many now also anticipating fewer future corporate investments in DEI, sustainability and other CSR initiatives.
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Here's how communications professionals can counsel their clients to strengthen the "trust factor" of their corporate reputations.
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McDonald’s is using Brunswick Group to publicize the recommendation by the Institutional Shareholders Services advisory group to vote for the management-backed board nominees instead of the directors proposed by Carl Icahn. (Updated)
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