| Category: Disinformation | Return to Latest News |
While PR pitches play a major role in shaping what stories journalists cover, Muck Rack’s “State of Journalism 2026” report says that there are several ways PR pros could improve the chance of their pitches making it on to a media platform.
Slow and procedural messaging without emotional resonance, fragmented leadership communication, overwhelming policy‑heavy language and a pervasive gap between words and observable action have repeatedly undermined corporate credibility.
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| A single piece of false information can be spread across the internet in minutes. Discover how an organization can protect its reputation in today’s AI-driven landscape. |
AI models are built to agree with you. That makes them useful for catching typos and restructuring sentences, but dangerous when the real advice you need is that a draft isn't working.
Most people are willing to trust AI—as long as it stays in its own lane. That’s the takeaway from Mission North’s “The New Rules of Trust," a report that looks at how the public evaluates corporate reputation and at what brands need to do to maintain credibility and relevance.
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| On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action Fund about how communications plays a central role in protecting the Planned Parenthood brand while ensuring patients, supporters, and policymakers stay informed and engaged. |
After several years of extraordinary euphoria, litigation against AI tech companies is now growing.
How healthcare marketers can win back trust in a misinformed world.
Why public relations practitioners are in a unique position to tackle the current proliferation of disinformation online.
With the U.S. presidential election fast approaching, Americans are reporting a rise in encounters with misinformation online and are concerned about how it might impact the race, according to a new study.
Amid the rapid spread of misinformation, how can communicators evaluate the best response strategies and protect brands from reputational damage?
As the flow of false or inaccurate information accelerates in our society, the societal stakes around truth and trust are higher now than ever.
Nina Jankowicz, a disinformation expert and founder of Sophias Strategies in Arlington, has signed on to work the US media for the London-based Centre for Information Resilience.
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