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Last Updated: Fri., Nov. 7, 2025 @ 5:16 pm

Category: BrandingReturn to Latest News
 

The 30-Day Personal Branding Strategy

Fri, Oct. 24, 2025

By Dustin Siggins

Dustin SigginsHow to step out from behind the personal branding curtain with a clear message that showcases your leadership skills within 30 days.

Redefining Storytelling in a Changing Media Landscape

Tue, Oct. 21, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Scott Ward, Principal, Fifth Estate Communications
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, sat down with Scott Ward, Principal of Fifth Estate Communications, to explore how the emergence of new communication channels is reshaping the way organizations share their stories.

Navigating the 'Decision Dilemma' in a Polarized World

Thu, Oct. 2, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Rachel Catanach, FleishmanHillard
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, spoke with Rachel Catanach, a seasoned communications strategist and trained violinist, about helping brands make values-based decisions in uncertain times.

How to Build an Authentic and Enduring Brand

Mon, Sep. 22, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Nandini Sankara, VP, Mktg. & Brand Strategy, Suburban Propane
Nandini Sankara, VP of Marketing and Brand Strategy, and Spokesperson for Suburban Propane, joined the PR’s Top Pros Talk podcast, hosted by Doug Simon, CEO of D S Simon Media, to share how effective storytelling can help reframe public perception.

Inside GoDaddy's Brand Transformation

Wed, Sep. 10, 2025

By Suchi Sherpa

O'Dwyer's/DS Simon Video Interview Series: Greg Efthimiou, VP or PR, GoDaddy
Brand transformations are easy to talk about but difficult to execute. For Greg Efthimiou, Vice President of Public Relations at ⁠GoDaddy, the key is making sure it’s never just about messaging.

Big Ideas Are What They’ll Remember

Fri, Jun. 13, 2025

By Adam Ritchie

Adam RitchieAny agency can handle an account, and any PR pro can staff an account. But it’s the Big Ideas that make us unforgettable.

Building Brands in 3D

Fri, Sep. 13, 2024

By John O'Dwyer

O'Dwyer's/DS Simon Video Interview Series: Leah Dergachev, Founder & Chief Storyteller, Austley

In a conversation with Doug Simon, CEO of D S Simon Media and host of the “PR’s Top Pros Talk” podcast, Leah Dergachev, Founder and Chief Storyteller of Austley, explains how companies can thrive in today’s crowded markets by building an authentic and consistent brand.

Scale Your Business by Staying Real and Ready

Fri, Aug. 30, 2024

By John O'Dwyer

O'Dwyer's/DS Simon Video Interview Series: Tricia Mahoney, CMO, Twisted X Global Brands

Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, shared her experiences and best practices for scaling brands from the ground up in a competitive industry during a recent conversation with Doug Simon, CEO of D S Simon Media.