The Call for 30-Day Payment Terms
Thu, Sep. 7, 2023
By Rachel Huff
In response to a new 4A’s guidance on 30-day payment terms, I make the case for fair business practices that create a level playing field and a fair future for all agencies.
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In response to a new 4A’s guidance on 30-day payment terms, I make the case for fair business practices that create a level playing field and a fair future for all agencies.
Stop thinking about client service as just a service. Client service is a partnership to deliver on a mutual set of objectives.
Writing and defending a properly written scope of work is a huge deal.
It’s ultimately up to each of us, as PR professionals, to take ownership of figuring out how to best and most effectively address that classic client question.
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