On the Move: Elsner Succeeds Cyster as 4media Group CEO
Wed, May 6, 2026
By Steve Barnes
4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.

In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.


The Cincinnati Metropolitan Housing Authority wants to build a pool of local talent to provide communications, video production and photographic services.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.

Radio and television are as effective mediums as ever for organizations seeking to reach the milliions of Americans glued to their smart phones and computers, stressed experts at Oct. 30 Mid-Atlantic MarCom Summit in Arlington, Va.



















