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Public Relations News & PR Firms Coverage

Latest PR firm news, commentary & professional development.

Last Updated: Fri., May 15, 2026 @ 5:11 pm

Category: Satellite Media ToursReturn to Latest News
 

On the Move: Elsner Succeeds Cyster as 4media Group CEO

Wed, May 6, 2026

By Steve Barnes

4media4media group promotes chief operating officer Melissa Elsner to CEO, succeeding Ed Cyster... Seven Letter names Tanvi Purohit account director at its Seven Letter Labs unit... Moxie Strategies, which is marking its second anniversary, brings on Janice Laurente as EVP of public affairs.

How AI Is Changing How Health Stories Are Found

Mon, Apr. 20, 2026

By Josh Moed

PR's Top Pros Talk: Campbell O’Connor, Group Director, Media & Engagement at Real ChemistryIn a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.

How AI Is Influencing TV News Coverage

Thu, Apr. 16, 2026

By Doug Simon

Doug SimonNewsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven’t caught up.

AI Is Reshaping Earned Media, and PR Pros Need to Adapt

Mon, Apr. 13, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Adeena Fried, Exec. VP of Health & Wellness, HAVAS Red
Doug Simon, CEO of D S Simon Media, and Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, discussed how AI search, large language models, and evolving newsroom workflows are changing the value, and the lifecycle, of earned media.

How to Prepare for a Crisis Before It Happens

Fri, Apr. 3, 2026

By Lynsey Stanicki

O'Dwyer's/DS Simon Video Interview Series: Julianna Sheridan, VP or PR, Scratch Marketing + Media
In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, explored how communications professionals can effectively navigate high-pressure situations.

How the Answer Engine Economy is Reshaping PR

Tue, Mar. 31, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Erik Karlson, Pres. & CEO, Notified
As AI platforms become a primary destination for information, PR professionals have an exciting opportunity to enhance how visibility is earned, measured, and sustained. In a recent “PR’s Top Pros Talk…” podcast episode, Doug Simon, CEO of D S Simon Media, and Erik Carlson, President and CEO of Notified, explored what this shift means.

Cincinnati Housing Calls for Communicators

Mon, Mar. 23, 2026

By Kevin McCauley

CincinnatiThe Cincinnati Metropolitan Housing Authority wants to build a pool of local talent to provide communications, video production and photographic services.

How Brands Can Stay Visible in the Age of AI

Tue, Mar. 10, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Sarah Evans, Partner and Head of PR, Zen Media
From prompts to purchases, AI is shaping consumer behavior. Doug Simon, CEO of D S Simon Media, and Sarah Evans, Partner and Head of PR at Zen Media, reveal how PR pros can navigate this rapidly evolving landscape.

PR Firm News: Ruder Finn Launches rf.Voices

Mon, Mar. 9, 2026

By Steve Barnes

RFvoicesRuder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.

The Essential Steps to Networking

Mon, Mar. 9, 2026

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Monique Kelley, Assoc. Professor, Boston University
On the PR’s Top Pros Talk podcast, Doug Simon, CEO of D S Simon Media, welcomed back Monique Kelley, Associate Professor of the Practice at Boston University’s College of Communication, to discuss her book Redefining Networking: How to Lead with Your Unique Value and why she believes it’s time to rethink what networking really means.

What You Need to Know About the AI-Powered Broadcast Media Tour

Mon, Dec. 8, 2025

By Josh Moed

O'Dwyer's/DS Simon Video Interview Series: Doug Simon, CEO, D S Simon Media
On the “PR’s Top Pros Talk…” podcast, Mike Bako, Vice President of Media and Content Strategy at D S Simon Media, spoke with Doug Simon, CEO of D S Simon Media, about how the AI-Powered Broadcast Media Tour™ can help organizations stay visible.

Radio Tours, SMTs Still in Great Demand

Fri, Nov. 15, 2024

By Christine O'Dwyer

Mid-Atlantic Marcom SummitRadio and television are as effective mediums as ever for organizations seeking to reach the milliions of Americans glued to their smart phones and computers, stressed experts at Oct. 30 Mid-Atlantic MarCom Summit in Arlington, Va.

How Satellite Media Tours Are Changing

Thu, Nov. 14, 2024

By John O'Dwyer

O'Dwyer's/DS Simon Video Interview Series: Mike Bako, VP of Media & Content Strategy, D S Simon Media

In a recent video, Mike Bako, Vice President of Media & Content Strategy at D S Simon Media, highlighted significant developments in satellite media tours (SMTs).