The Most Important Communications Challenge Isn't Attention -- It's Understanding
Tue, Jun. 9, 2026
By Aric Caplan
People often mistake visibility for success in communications. They see the headline, the interview, the op-ed, the viral post, or the policy outcome and assume that is the work. It isn't.

The Brooklyn Navy Yard Development Corp. is searching for a firm to handle government relations and legislative affairs activities.
Philadelphia seeks a firm to provide content and communications services for its recently created Office of Public Safety.
Ukraine struck PR gold as its launches drone attack on St. Petersburg oil depot ahead of 'Putin's Davos' designed to put a positive spin on Russia's economy that is reeling under the 'special military operation' that has cost the lives of more than 500K soldiers... Defense Secretary Hegseth ups war against reporters... Extremist government ministers marching in NYC Israel Day Parade further hurts the country's image.
Jen Bluestein, who has more than 20 years experience working for advocacy and philanthropic groups, has joined SKDK as a principal.
The Texas Veterans Commission is searching for a digital marketing shop to further its mission of providing superior service designed to improve the quality of lives for veterans, their families and survivors.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The MTA Construction & Development Company is looking for a firm to conduct community outreach for Phase 2 of the extension of Manhattan's Second Ave. subway line.
Palladium International, which works to make a positive impact in people's lives in more than 90 countries, seeks editorial support for its global health initiatives.
Ballard Partners has signed on gunmaker Sturm, Ruger & Co to advocate on behalf of Second Amendment issues.
ROKK Solutions has named Amy Fox chief corporate communications officer to oversee its new corporate affairs unit.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
Nine percent of US adults think it was okay for Donald Trump to post an image depicting himself as Jesus Christ. Oh Lord!... It’s hard to shed a tear for a billionaire, especially one with a thin skin like Citadel chief Ken Griffin... A Republican group plans to support GOP candidates who want to restore foreign aid cuts made by Elon Musk's DOGE.
Six Flags Entertainment Corporation hires Amy Martin Ziegenfuss as CMO, effective June 3. Ziegenfuss was most recently CMO at Carnival Cruise Line... Narrative Strategies brings on Hanna Beckman and Rich Casale as senior directors... Grayling has appointed Maury Postal as EVP, creative strategy and innovation services... HMH (Houghton Mifflin Harcourt), an educational publisher and technology company focused on K–12 education, assessments and professional learning, names Jessica Naeve CMO.
The Ohio-Kentucky-Indiana Regional Council of Governments is accepting qualifications from firms interested in setting up the communications framework for its climate pollution reduction program.
Blue Highway Advisory enlists Rob Legare as senior litigation communications advisor and Sam Huxley to oversee digital reputation management, open-source Intelligence, risk monitoring and digital public affairs... Sachs Media promotes Amy Climenhage and Kelly Corder to VP... Georgia-Pacific ups John Mulcahy to SVP of communications, public affairs and stewardship. Mulcahy, who has been with the company for more than 30 years, was most recently VP of stewardship.
Sachs Media has signed on to represent the Tobacco-Free Kids Action Fund to advocate for public policies proven to reduce tobacco use, which is the No. 1 cause of preventable deaths in the US and the rest of the world.
Texas’ Tarrant Regional Water District is looking for a firm to promote the development and activation of its Panther Island project.



















