Accounts in Transit: William Mills Launches New Offering of Loan Guarantee Insurance Services Group; Matter Communication Expands Ties with Nerdio; IMARS Communications Guided Russian Exporters at Mokkiten Japan 2019
Thu, Oct. 24, 2019
By Steve Barnes
William Mills Agency has been chosen to help Loan Guarantee Insurance Services Group launch a new loan insurance offering... Matter Communications expands strategic relationship with Nerdio, a company that helps managed services providers build and grow cloud practices in Microsoft Azure... iMARS Communications handled the Russian exporters at Mokkiten Japan 2019, a woodworking machinery fair which was held from Oct. 3-6.
Trevelino/Keller picks up Pat Summitt Leadership Group to bolster brand awareness. Summitt, who coached the University of Tennessee Lady Vols from 1974 to 2012, retired with what was at the time the most wins in college basketball history – 1,098 games... iMARS Communications will handle the participation of Russian exporters at the China International Import Expo 2019, which runs from Nov. 5-10 in Shanghai... French/West/Vaughan signs with Sound Royalties, finance firm serving music industry talent... Marino adds Eden, Roc Capital and Volley Automation
Marino has added DKMS—an international nonprofit dedicated to fighting blood cancers—to its portfolio of nonprofit accounts... Laura Davidson Public Relations books Curated Touring, which specializes in art/cultural trips... Agency Ten22, a healthcare public relations and digital marketing services company, is working with ClearBalance, a provider of patient financing programs to U.S. hospitals and health systems.
Zapwater Communications adds Pinstripes, the Chicago experiential dining/entertainment concept that features Italian-American cuisine and bocce... FrazierHeiby checks in at St. Elizabeth Healthcare, medical provider in the Cincinnati/Northern Kentucky market... DH Communications of Tel Aviv lands Cervello, Cynamics and ShieldIOT cybersecurity outfits.
BackBay Communications picks up business from strategic human capital advisory firm 29Bison... Lou Hammond Group signs on to promote the Garden State as a travel destination... Uproar PR to raise brand awareness for mobility as a service provider WHILL... Global Results Communications works new conference from The Internet of Things Consortium.
Issa PR will handle the Finnish Tech Design and Art’s partnership with the Mondo Music & Technology Industry Conference, which will run from Oct. 15-18 at the Williamsburg Hotel in Brooklyn... Newlink of Miami checks in The Fives Hotels & Residences in Mexico... PHG Consulting picked up North America social media duties Suzhou Radio, Television, and Tourism Bureau.
Hemsworth Communications picks up Kenefick Ranch Vineyards in Calistoga, CA, to position it as a leading Napa Valley wine producer... Publicis Groupe's Team One adds Jacuzzi Brands for PR, branding, advertising, media and marketing work... Strategic Heights Media lands Odyssey Impact, creator of social impact campaigns, and its Transform Films documentary arm... Ink & Roses wins Cannafloria Essentials, hemp-infused aromatherapy, body and skincare products.
Hall+Co. hops on Big Gay Bus initiative with philanthropist Kathryn Langley to educate people in Greater Toronto about issues impacting the LGBTQ+ community... MWWPR handles rebrand of postseason sports ticket reservation outfit Lunatix... MSSmedia feasts on G Brand BBQ, family-owned restaurant in Crawford, GA.
REQ lands DC-based social enterprise/living business school Dog Tag Inc.... PAN Communications adds ArmadaHealth, GetWellNetwork and GYANT... Diffusion wins Enso Rings.
5W Public Relations is named AOR for AI-powered legal research platform Blue J Legal... M&C Saatchi Public Relations will lead communications for Homesick, which makes scented candles... MMGY NJF is promoting The Islands of Tahiti.
PAN Communications adds Apps Associates, which consults, manages Oracle applications, databases... Pen & Tell Us of Austin gobbles up Delysia Chocolatier... CGPR zips up account of Nite Ize, distributor of the fabulous TRU Zip, toothless/waterproof zipper.
Osborn Barr| Paramore to lure visitors to Missouri... French|West|Vaughan launches global ad campaign for Wrangler... 5W Public Relations handled Indie Beauty Expo New York 2019... Sonnhalter adds Cleaning Technologies Group
Mower lands casino business interests of Oneida Indian Nation. Units employ nearly 5K people in upstate New York... MMGY Global picks up Costa Rica's "Only the Essentials" marketing push... Uproar PR puts RedTeam Software, RoadSync on roster... Havas Formula snags digital freight broker Loadsmart.
BackBay Communications scoops up Big Path Capital, which seeks financial returns from investing in companies that produce measurable positive social or environmental impact... 5W Public Relations has been named agency of record for SparkBeyond, an artificial intelligence-powered problem-solving platform... Global Results Communications hauls in Wahoo's Fish Taco in new clients catch.
Version 2.0 Communications has added Rave Mobile Safety for story-telling and thought leadership duties... SourceCode Communications seeks PR knockout for Everlast... Jenerate PR salutes Kupu Spirits.
Hemsworth Communications has been named PR firm for Bahamas Paradise Cruise Line, which is owned by the family of ex-Norwegian Cruise Line CEO Kevin Sheehan... 5W Public Relations to boost awareness of My Size, Inc., which enables consumers to gauge body measurements... AMP3 to promote Fossil Group’s licensed brands, including Kate Spade New York, Michael Kors, Armani Exchange, Chaps, Diesel, DKNY... TURNER lands pact to promote tourism sites of Chile.
Zeno Group has been named agency of record in the Americas for Zebra Technologies Corp... Issa PR to launch luxury cannabis company Herbés... William Mills Agency lands KBS Analytics.
Calysto Communications signs up to rep business fiber network Everstream... 5W Public Relations named AOR for market data platform Webull... MSSmedia to manage campaign for New York Army National Guard
SourceCode Communications lands IDAGIO, classical music streaming service... Zapwater Communications wins Visit Maldives for media/influencer relations, partnerships, trade outreach... Jenerate PR scoops up Siena Italian Authentic Trattoria & Deli.
DeVries Global named global comms AOR for InterContinental Hotel Group's luxury and boutique brands... Carolyn Izzo Integrated Communications uncorks a partnership with MW Music & Wine... Hill+Knowlton Strategies Spain will rep fund distribution network Allfunds.
Weber Shandwick will enlist customers for USAA, insurer to military families... French/West/Vaughan cracks open a campaign for Sercy Spiked & Sparkling spiked seltzers... Zapwater is invited to rep Packed Party.
Bianchi Public Relations has landed MTU America Inc., the North American regional headquarters of Rolls-Royce Power Systems... Manifest New York was selected to lead nationwide PR efforts for kombucha company JuneShine... William Mills Agency has been chosen to provide strategic PR for accounts payable and payments automation company MineralTree. 
Hotwire is partnering with WaterAid to support its goal of making clean water, reliable toilets and good hygiene normal for everyone within a generation... 5W Public Relations has been named PR agency of record for Avalon GloboCare Corp., a clinical-stage global developer of cell-based technologies and therapeutics... Number Twelve Marketing, a female-led PR firm in Los Angeles, has added WAYB, a family-focused product development company, and Pure Azul Beverage Company, a beverage development and manufacturing company, to its client roster.