| Category: GEO (Generative Engine Optimization) | Return to Latest News |
If the work that once built foundational skills—creating content—is automated, where does the next generation of communicators develop judgment about what effective content looks like?
Supreme Group launches Supreme Intelligence FDE+ (Forward Deployed Expert), a service model that embeds AI-native domain experts directly inside client organizations to architect and build custom AI solutions... LaVoie Strategic Communications Group announced that the federal trademark registrations for its LHS Immersion and LHS Fifteen-Slide Presentation have been renewed... Sprout Social introduces an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale.
There’s no established playbook for AI in communications yet, but expectations are already changing, and the biggest shift isn’t the tools, it’s what counts as value.
Tourism Ireland is looking for a firm to develop a US media database and provide management services in order to bolster the effectiveness of its pitches to promote travel to the island.
Ever Wondered, a London-based advisory firm focused on helping companies deliver clear, consistent messages across every channel in AI search, launches... The Museum of Public Relations launches platform that allows users to connect with an AI persona of Edward Bernays, based entirely on his own writings... PRGN releases a study in which 89 percent of business leaders surveyed said hey find brand influence as “extremely” or “very” important.
The University of Arizona wants proposals for the development and implementation of a branding campaign for its online educational offerings.
Deepfakes have crossed a critical threshold from an emerging concern to an effective tool, where any public figure is now a target for AI-enabled reputational manipulation. Here’s what PR pros need to know.
The City of Napa wants a marketing partner to position it as the approachable hub of California's Napa Valley, offering diverse experiences beyond wine that appeal to both existing and emerging target markets.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
The AI revolution has transformed how public relations agencies work and deliver value to clients. But it’s also changed how buyers value those firms, and understanding AI’s influence on valuation is essential for agency owners planning on selling in the future.
Perry Communications Group, a Sacramento‑based public affairs and strategic communications firm, marks its 30th anniversary... Bullish, an institutional-grade digital asset platform, enters into a definitive agreement to acquire Equiniti, the owner of press release service Notified... IPREX releases “Your Agency’s AI Reality Check Toolkit."
See how earned media is shaping nonprofit authority in an AI-driven world, and why third-party validation, consistent coverage, and strategic storytelling are critical to building trust, increasing visibility, and driving long-term growth.
