| Category: GEO (Generative Engine Optimization) | Return to Latest News |
For legal firms, an earned media hit is not an outcome—it's just the beginning of a life cycle. Here's how to leverage that life cycle into one of the most efficient business development tools a firm can deploy.
As AI-generated outreach grows and newsrooms shrink, personalized pitching can make the difference between opening a door and getting ignored.
How to reach audiences who have stopped trusting the biggest names in media.
How landing detailed, focused stories in respected publications can be a key part of increasing a travel brand’s visibility throughout the GEO cycle.
CGLife, a pharma agency focused on clients who are bringing therapies for rare, specialty and hard-to-treat diseases to market, combines with AI-native agency The Considered+AI... PRSA-NY announces the shortlist for the 2026 Big Apple Awards... The Agency East Public Relations, a Fort Lauderdale–based shop that works exclusively with women business owners in the early growth stage, is expanding its practice to help women business owners get found and cited by AI answer engines like ChatGPT, Google AI Mode, Perplexity, and Claude.
Consumers are increasingly looking to GEO to give them answers about travel destinations. How do you make sure your brand comes up as one of those answers?
Senior leaders have been exiting newly combined agencies since the wave of integrations started—the kind of departures that don't always make headlines but show up in who's running client accounts six months later.
AI can’t make it all on its own. It needs a little help to succeed in the marketplace—and strong communications can be key to that success, according to a new study from financial communications firm Gregory.
The North Dakota Lottery is looking for a firm to handle PR, marketing, advertising, media placement and social media strategies.
HUNTER brings on Lori Ruggiero as managing director of its corporate communications practice... Covo Intelligence, an independent research and intelligence firm, names Tony Cheevers director of strategic growth... MS NOW (formerly MSNBC) hires Brian Swarth as SVP of marketing, effective July 20.
There is still reason to be skeptical of AI, and its overall use and accuracy.
Ontario’s University of Guelph is creating a pool of firms eager to assist its external relations department with communications and marketing projects on an as-required basis.
Grand Prairie is looking for a firm to develop a strategic marketing campaign to promote its EpicCentral entertainment district, located in the Dallas-Fort Worth Metroplex.
The African American Cultural Heritage Fund, which is the largest organization in the US dedicated to preserving historic Black sites, is looking to hire a PR firm.
The California African American Museum is seeking a firm to provide ongoing strategic marketing, communications, audience engagement and promotional support for the Los Angeles institution.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
AI-driven Metrics, algorithms, and data optimisation have become the latest obsession for many, and the true fundamentals of B2B marketing have been forgotten.
The split between the growing number of sources that audiences can go to for information and the increasing consolidation at the biggest outlets in the media industry is resulting in an environment that poses significant challenges for communicators, according to a new study from Global Strategy Group.
| More » |
